Archive for December, 2009

Wall Street: Can we live without it?

During my very chilly walk with my dog tonight, I was listening to the Invisible Hand podcast from Heron and Crane.  This episode was a review of the book “Liquidated – An Ethnography of Wall Street” by Karen Ho.  Quite an interesting interview.  Many know about how the people running the big investment banks may have some say in the current economic collapse.  This interview actually explores how lessons may not have been learned.  And how, for short-term pain, it might be worth revamping the whole retirement system–especially the reliance on owning shares in the stock market.  Some interesting ideas, but may be almost impossible to implement. 

Overall it gives some insight into the world of investment banking on Wall Street.  The podcast is definitely worth a listen.

HST is passed

I’ve barely been involved in the discussions about the HST, too much work and American news I’ve been digesting, but here it is.  There has been some negative feeling towards this tax, mostly started by those who could lose the most (realtors, mutual funds, and certain retailers).  But looking a little further into this harmonization means that, if nothing else, there will be one less administrative hoop for Ontario businesses to go through.  And that improvement in efficiency must be a good thing.

As for all the rest, it is still part of the complex mess that most tax systems really are.  It will be hard to say if one would be winning or losing in dollar figures unless we all knew what we will be spending our money on in the coming years.

For some information from all sides of the debate, check out this article from the Peterborough Examiner that came out in the summer (ahhh, the summer–I do miss it!)  Hopefully it can give a better idea of what this is really all about.

…and to follow, Politics and Social Media

And of course writing the last post, I remembered what I have been seeing on Facebook recently.  “Become a fan of this politician, or sign this petition, or sign up for this group”.  Politics have definitely found their way into social media, which is no surprise as politics have a good deal of marketing and communications work to do.

Marketing and Social Media

Again, a slight departure from pure politics, but still something that is affecting the way the world works, and will ultimately affect the way the world is governed.   We looked at the way that the internet can be called the world’s brain, but there is also a more immediate affect on marketing.  It’s been an interesting development, with internet search and social media leading the way.

I personally remember how intrigued I was by the concept of the “Classmates” website that was launched.  I live pretty far from my home town and the place I went to high school (LDSS rulz!), and was quite intrigued by the technology that could bring me back in touch with friends from there.  They put up a pay wall, and I decided it wasn’t worth it.  Then along came Facebook, a job in media where I was encouraged to use it, and then shazam!, I was in touch with so many people!  Discovering LinkedIn (great for keeping in touch with former co-workers), and being introduced to twitter for work reasons, I was suddenly immersed in the big three social networking sites.

Thinking about my transformation made me realize that others might also have had similar transformations.   How is this really affecting the world of marketing.  Well looking at my former manager (and a bit of a marketing guru) company’s website (M3C Group) I found this video created by equalman.  Quite an interesting video and well worth a watch, even if some of the facts could be debatable.   How will this phenomenon change marketing?  And what will happen to TV advertising?

SEO and WordPress

One thing I’ve noticed recently is that I’m getting hits from Google searches.  When I do some searches myself I notice that this blog shows up relatively early on some of the search results.  In my previous position with a media company, SEO was stressed as something important.  Meta keywords were studied and all kinds of things were attempted.  Some of these websites were many years old, but still the Google results were not great.   So I was kind of surprised at how well this little blog was doing.  I don’t input keywords, just tags–I guess WordPress does all the rest.   Just wanted to say that whatever they’re doing, they’re doing a good job of it!